About Amplifying Cognition

Our mission to amplify human cognition and potential in an accelerating world

Helping you amplify your cognition in an accelerating world

Futurist and author Ross Dawson has focused for over 25 years on how we can think better and more effectively in a world of unlimited information and extraordinary technology. His core company Advanced Human Technologies has focused since the 1990s on was helping leaders to be more effective in a world of unprecedented change.

For over two decades Ross has created, used, and refined frameworks for developing cognitive capabilities. As a leading futurist, keynote speaker and advisor he has travelled around the globe helping business and government leaders envisage and create positive futures for an immense array of industries and issues. The question he is most frequently asked is: “how on earth do you keep on top of the pace of change?”

Ross Dawson’s book Thriving on Overload: The 5 Powers for Success in a World of Exponential Information shares practical insights on improving individual cognition.

A podcast series, including every interview done for the book plus insights from the world’s best at effective thinking – investors and venture capitalists, leading entrepreneurs and executives, authors, publishers, analysts and more – lays out the techniques, frameworks, and routines that let them amplify their cognition beyond others.

We have started and will continue to add useful resources to this website to help you thrive, including downloads, tools, insights, and news, with additional projects planned for the near future.

Ross believes that we have a choice on whether our cognition devolves or evolves in a a wrold of overwhelm. We hope you find the resources here useful on your journey. Please keep in touch as we add useful resources by signing up for our newsletter below.

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“A how-to for turning a surplus of information into expertise, insight, and better decisions.”

Nir Eyal

Bestselling author of Hooked and Indistractable

Thriving on Overload offers the five best ways to manage our information-drenched world. 

Fast Company

11 of the best technology books for summer 2022

“If you read only one business book this year, make it Thriving on Overload.”

Nick Abrahams

Global Co-leader, Digital Transformation Practice, Norton Rose Fulbright

“A must read for leaders of today and tomorrow.”

Mark Bonchek

Founder and Chief Epiphany Officer, Shift Thinking

“If you’ve ever wondered where to start to prioritize your life, you must buy this book!”

Joyce Gioia

CEO, The Herman Group of Companies and Author, Experience Rules

“A timely and important book for managers and executives looking to make sense of the ever-increasing information deluge.”

Sangeet Paul Choudary

Founder, Platformation Labs and Author, Platform Revolution

“This must-read book shares the pragmatic secrets of how to overcome being overwhelmed and how to turn information into an unfair advantage.”

R "Ray" Wang

CEO, Constellation Research and author, Everybody Wants to Rule the World

“An amazing compendium that can help even the most organised and fastidious person to improve their thinking and processes.”

Justin Baird

Chief Technology Office, APAC, Microsoft

Ross Dawson

Futurist, keynote speaker, author and host of Thriving on Overload.

Discover his blog, other books, frameworks, futurist resources and more.